“Three million businesses actively advertising on Facebook from all over the
world, with more than 70% from outside of the US.”
Facebook has become most preferred option for advertising and promoting
businesses, products and events. Facebook advertising platform acts as a
vehicle for driving customers to your official website and for brick & mortar
stores, brings in high foot traffic at their stores.
Lack of proper planning and inappropriate steps can have adverse effect on
your advertising campaign. To earn high success rate, follow the below given
steps that drives desired results for your advertising campaign.
There are many types of Facebook ads according to their size and
purpose of use. It’s important that you select the ad that best
caters your need and highlight your brand nicely.
Decide which type of ads you want to use that can help you earn
benefits and at the same time fulfill your objective of running the
campaign. Choose the ad type which is best suited for promoting
your business, product, event or offers. When advertising on
Facebook began there were only right hand rail for advertising
businesses. But now ads are also placed in between of timeline
that brings more clicks for the advertisement.
Facebook enables its advertisers to choose their targeted audience
who can view their ad. Targeting can be done according to
geography, age, gender, education, relationship status, workplace
and keywords. Targeting helps in getting your ads reach to
appropriate audience so that desired results are achieved from the
campaign. Facebook helps in targeting customers whom you are
already dealing with, through their user profiles on Facebook and
also look for the customers with same likings to bring in more
target audience for your business.
Purchasing ad from Facebook is just like bidding for getting ad
space for your ads to be placed on Facebook. Your chance of
getting ad space can be snatched by someone else if he has put
extra in competitive bid. While bidding it is beneficial to determine
how much you should bid for getting the ad space and once you
are done with this, optimize the bid you have made.
Facebook and other third party ad buying software providers, provide detailed analysis report on performance of the campaign through various metrics and tools. Make sure that you analyze that report and move forward accordingly to grab more profits through the campaign.